As of 2015, LinkedIn accounted for twice the number of talent acquisitions than social job network including Monster.com. According to a Jobvite 2014 survey, 23 percent of college graduates make LinkedIn their go-to social network to check out company culture and to look up contacts that are now employees of a potential employer. In fact, overall 40 percent of social job seekers used LinkedIn as their primary social network for career connections and employment opportunities.
With so many potential hires joining LinkedIn every year, are you fully utilizing LinkedIn’s recruiting features to capture the attention of top talent?
Here’s a few little-known tactics that might boost your recruitment efforts and optimize your connection on LinkedIn:
- Take Advantage of Showcase pages. If you already have a Company page, you can take it a step further. Some notable features include a two-column feed design perfect for attracting a distinct set of followers. For example, you could present a showcase page for each department like marketing, human resources, and even internship opportunities using a distinct showcase page for the promotion of a specific position. Another huge benefit is that as more job seekers rely on mobile connectivity, you can send updates directly to the feed notifying all your followers across tablet, desktop or phone.
With Showcase pages, you can actually save those career pages as a marketing tool promoting your employer’s brand and culture rather than link it to the Company page. Analytics are also available with showcase pages to identify trends, page traffic and what type of follower activities it might be generating. Showcase pages can easily be linked back to your company page for easy navigation; however, if you have multiple company pages, you can only link it back to one.
Other ways to utilize showcase pages might be to create a recruitment page that’s just for internal employees. Because of its feed design it’s perfect as a blog. You can share content like trends, news and other info that’s industry specific as often as you like.
- ABC = Always be Connecting. Of course, etiquette applies here, but the best way to reach out to someone is to take an interest in them and what they do. This works even for passive prospects who may not be looking initially. But before you even consider sending an InMail, take a look at their LI profile and get an idea of what interests them or where their passions lie. Check out their groups, do you belong to any of them? Maybe you’re both connected to a mutual acquaintance? Did you both work or go to school at one time in the same city, town or the same part of the country? Did you take the same certification course only at different times?
Look, the point is to seek common ground wherever you find it, and be sure to mention it in your invite message. Not only will they know you’re not a spammer, it could spark a conversation, and hopefully, an interview with a potential candidate. The worse that could come from your invite is no response or a polite refusal.
- Join Groups related to your industry and interests. Sounds simple, right? Well it’s one thing to join and it’s another to be active within a group and that’s where the real effort can really work for you. To get your network growing, get involved in discussions with other like-minded people. Now you don’t have to join every group within your industry. All you need to do is be active in one or two groups, and only post quality content like industry events in your locale or your company’s current job openings. You’ll want to post regularly to make a difference, but the key here is to simply post about an open position and everyone within that group receives the message whether you connected to them or not. It’s another great way to connect with passive prospects. To further refine and target only those prospects that may be interested, perform a search using specific keywords that might appear their LinkedIn profile.
If you can’t find a group in your industry or interest, then start one. Share great content, company events and, of course, job vacancies. Be creative with your job announcement; talk about the job description but also say what makes the position unique and provide a little insight as to what it’s like to work at your company.
- Use Advanced Search. Sure it’s been said before and I’ll say it again. Search is your friend and Advanced Search is your friend for life. You already know how to search using keywords that appear in your connections’ profile, but with Advanced search you can further filter by school, industry, location and even work history. A paid LinkedIn account can give you even more search filter capabilities.
Organize Connections with Tags. From any connection’s profile page, selecting the Relationship tab and then the word Tag allows you to categorize your connections at the speed of light. For example, tagging current connections that have specific web development skills with a tag of, like ‘API’, allows you to display a list of potential candidate with special skills instantaneously. Current tags include classmates, colleagues and partners, but by creating your own set of tags you can efficiently keep track of potential prospects with a one or two-word search.
Have LinkedIn shortcuts that take the pain out of finding potential prospects? Tell us all about it in the comments below.